BOCA RATON, Fla., and WASHINGTON, April 13 /PRNewswire/ -- Reality Racing, Inc. and Paralyzed Veterans of America, a 501(c)(3) nonprofit organization, announced today a cross-promotional partnership to benefit America's paralyzed heroes.

"Paralyzed Veterans strives to ensure that no American, especially those who risked their lives to protect the freedoms we take for granted every day, is denied access to employment, education, cultural activities or community life because of Disability," stated Mark C. Dowis, Associate Executive Director of Marketing and Development, Paralyzed Veterans. "We are extremely pleased that Reality Racing has taken up our cause and made it their own."

The partnership will promote the SpeedyTags awareness campaign -- "military dog tags" uniquely designed for race fans imprinted with the names and likenesses of some of the biggest names in racing - in an effort to raise much needed funds to support our nation's veterans with spinal cord injuries.

Lee F. Schaefer, President of Reality Racing Inc stated, "Paralyzed Veterans of America is a very worthy organization. We wanted to give something back to them for everything they do and helping to promote their projects, products and services is our way of thanking the brave men and women who have been wounded in the service of our country. We are honored by our association with them and are including them in various ways in Reality Racing -- The Rookie Challenge ... from paralyzed veterans waving start flags for races to our contestants proudly wearing their logo."

Reality Racing -- The Rookie Challenge is scheduled to premiere on Spike TV in May. Each 60-minute episode of the series will begin on Saturday mornings at 9:00 A.M. Eastern Time as part of Spike's high-revving, testosterone-packed Powerblock, and will be telecast in the United States, its territories and possessions, including Puerto Rico and Canada.

About Reality Racing -- The Rookie Challenge

Reality Racing -- The Rookie Challenge features amateur male and female drivers competing to turn their stockcar racing dreams into a reality, with the ultimate winner of the thirteen-episode series being given the opportunity to drive off with a grand prize package that includes a contract with a professional racing team, a sizable cash purse, national exposure, and a gold championship ring. For more information, visit the company webpage at http://www.realityracingtv.com.

About Paralyzed Veterans of America

Paralyzed Veterans of America, a 501(c)(3) nonprofit, congressionally chartered veterans service organization dedicated for the benefit and representation of veterans with spinal cord injury or disease, all veterans and people with disabilities. Paralyzed Veterans relies heavily on the generosity of patriotic Americans to make all programs possible, such as vocational employment services, disabled veterans' advocacy, health and benefits counseling, medical research and wheelchair sports. For more information about Paralyzed Veterans, please visit our website at http://www.SupportVeterans.org; or call, 800-555-9140.

    For company information, contact:
    Kathy Itchkow, Director of Marketing and Promotions
    Reality Racing, Inc.
    561-391-1064
    Email: kathy@realityracingtv.com

    For information on Paralyzed Veterans or SpeedyTags, contact:
    Mark Dowis, Associate Executive Director of Marketing and Development
    202-416-7636
    Email: markd@pva.org